Master’s Thesis

Master’s Thesis DefenseA Master’s thesis defense was held at the College of Political Science, Al-Nahrain University. The thesis was titled “Digital Media and Its Impact on Electoral Behavior in Iraq After 2014” by Zainab Hussein Ali from the Department of Political Systems and Public Policy.The examining committee consisted of: Prof. Dr. Ahmed Abdullah Nahi – Chairman Asst. Prof. Dr. Nada Imran Hussein – Member Asst. Prof. Dr. Mohammed Mohyi Mohammed – Member Prof. Dr. Israa Alaa Al-Din Nouri – Member and Supervisor The study examined the impact of digital media on electoral behavior in Iraq after 2014, in light of the expanded use of the internet, smartphones, and social media platforms, and the political, social, and electoral transformations that accompanied this. It aimed to clarify the role of digital media in shaping public opinion, building the mental image of candidates and parties, its use in electoral campaigns, and its reflection on participation, abstention, and shifting electoral preferences, with a focus on the Iraqi Council of Representatives elections of 2021 and 2025.The study concluded that digital media has become an important element in Iraqi electoral behavior. It contributed to expanding political engagement and enhancing the voter’s ability to follow candidates and evaluate their discourse. However, its impact does not operate in isolation, but rather interacts with other factors, most notably trust in institutions, social affiliations, government performance, the level of political awareness, and the nature of electoral discourse. The study also showed that the most effective digital campaigns are those that combine online activity with on-the-ground presence.